Cutter Ali has lived a lot of Brawl Stars YouTube from both sides of the timeline.
Before he was uploading daily videos to his own community, he was behind the scenes editing for some of the biggest creators in the German scene. The name is literal: "Cutter Ali" means "Editor Ali." Now he is a full-time official Super Creator, an official SK Gaming content creator, and someone who still talks about the grind with the calm certainty of a person who had no Plan B.
So we asked Cutter about the jump from editing to creating, what new creators misunderstand, why ideas can take longer than recording, and how he defines success now.
This interview has been lightly edited for clarity and readability.
For anyone meeting you for the first time, who is Cutter Ali?
Hey, I'm Cutter Ali. I'm a German content creator for Brawl Stars and an official Super Creator.
I've built an amazing community on YouTube, where I share my love for the game and upload daily videos.
It all started back in 2018 when I picked up Brawl Stars. I fell in love with the game, and by 2024, I decided to share that passion on YouTube. Before I ever started my own channel though, I was actually working behind the scenes as a video editor for the biggest YouTubers in the German scene, hence the name "Cutter Ali," which means "Editor Ali."
Fast forward to today: I'm 23 years old, living in Bavaria, and grinding full-time as an official Super Creator for my community.
Fun fact about me: Döner Kebab is literally my trademark. I even have my own custom Döner plushie named "Döni."
I am also a massive fan of the competitive scene. Even though I might not be the absolute best player in the game myself, I love the grind and actually won the Magenta eTrophy back in 2025.
When I'm not making videos, you'll probably find me pushing trophies with Kenji, definitely my absolute favorite, or watching esports. My favorite team to root for is obviously SK Gaming, for which I am proud to be an official content creator.
The Leap Into Content Creation
I actually discovered Brawl Stars back in 2018, played it actively, and absolutely loved the game. But back then, I was still working as a video editor and felt very confident and self-assured about it. I was convinced that I wanted to become successful with video editing in the long run.
However, after years of editing, doing the same repetitive work, going through many life events, and facing stagnant success, I realized something: instead of working for other successful people, I could become successful myself by using the exact knowledge I had acquired through video editing.
Lessons From Behind the Scenes
Without video editing itself, I probably would have never become successful on YouTube. That's simply because video editing first teaches you hard, consistent work. I used to edit at least two videos a day for other YouTubers, which means I was working constantly. I was at it every single day: no vacation, no weekends, no nothing. It was tough, and it cost me a lot of energy, sleep, and stress.
But it taught me so much. First, of course, how to work hard and consistently. Second, by working with successful YouTubers, I was able to learn a lot about how they structure their YouTube videos, how they market them, and what makes a video successful.
A Week in the Life of Cutter Ali
My week, or rather my days, look significantly more relaxed now. I no longer wake up stressed, and I don't feel like an employee anymore. Instead, I take my time with my morning routine, which is incredibly important, and something many people underestimate. The morning sets the tone for your day. That's why I put a high value on starting the day relaxed rather than rushed.
What many people don't see about being a YouTuber, and what makes it hard work, is staying relevant, especially since I upload videos and Shorts every single day and remain active on social media. What idea do I execute next? There are plenty of ideas out there, but not everyone can execute them, and not every idea is good. Coming up with concepts is one of the hardest tasks for me as a YouTuber.
You literally sit there for hours trying to find a video idea, or sorting through several ideas, only to either execute them or discard them again. So, executing an idea is usually not what costs the most time and effort; it's actually the idea itself. Sometimes we are talking about six hours just to find an idea, followed by only half an hour of actually recording the video.
The Most Underrated Player
Right now, it's SanFire from BC Gaming. He's a new esports player, still quite young, but I see a lot of potential in him. A lot of people don't have his name on their radar yet, but mark my words: he is going to make it big.
The First Sign It Was Working
There wasn't really any sign telling me, "Yeah, things are looking good, you can keep going now." I just had this one plan and absolutely no Plan B. I simply pushed through, no matter what the outcome was. And I think that is a key to my success.
Editor vs. Creator
It's a tough question which job is harder. It always depends on how you define hard work, but I would say being a YouTuber is generally harder. Not necessarily in terms of time commitment, but because of the mental toll and, above all, the risk.
As an editor, you do have a certain risk, like not finding clients to edit for, but fundamentally, editing is much, much safer. However, it also drains a lot of time and energy, and it's not for everyone. Plus, it is very difficult to scale a video editing business compared to YouTube.
For me, it was important to be able to scale my business and have multiple streams of income. That works significantly better with YouTube, but of course, it comes with a much higher risk.
The Biggest Mistake New Creators Make
The biggest mistake new creators make is definitely having the wrong mindset. New creators make videos that they like, but especially at the beginning, you have to look at what your audience likes. The best way to visualize this is to stop thinking about a crowd and start thinking about a single viewer: What would they like? What would help them?
"What value am I bringing?" That is actually the only question you should be asking yourself, instead of just making content you randomly feel like doing. For example, if a brand-new creator with zero social media presence makes a video titled "I'm playing a round of Solo Showdown today," that video will not perform because it does not give a new viewer a clear reason to click or a clear value once they arrive.
Defining Success
Success is not about how much money you make, but how you make it. I don't need to lie: as a content creator, you are blessed with an above-average income. Whether that's fair or not is up to everyone to decide for themselves. But you can never forget that you get paid what the market dictates. If you bring value to the market, you will be rewarded for it, no matter the industry.
For me, success means being able to do whatever I want without worrying. To have no fear, and above all, to be able to enjoy life and the little things that so many people overlook and take for granted in the stress of everyday life. Whether it's that morning coffee, a single beam of sunlight coming through the window, the fresh air, or the birds chirping. It all sounds very trivial at first, but the older you get and the more you appreciate life, the more important these things become.